Hello, we're Empac

You built your website. Now let’s make it bring in more customers.

Not seeing the results you'd like on your website? We help you transform what you’ve built into a fast, credible, and conversion-ready website that drives results for your business.

What we do best

Turning your website into a growth engine for your business.

Your website's built, now let's make it perform.

We redesign and refine existing websites to load faster, convert better, and feel effortless to manage.

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Getting online is one thing, getting found is another.

We help small businesses grow with smarter SEO practices, paid ads, and content strategies that drive quality leads.

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Britton Lorentzen, Founder of Empac Design

From DIY to done right, with someone that can get you there.

Hey there! I’m Britton, the guy who started Empac. Before Empac, I spent years creating digital experiences for brands like T-Mobile and Apple. That means I know what it takes to build websites that look great and perform well.

Today, I help small businesses do the same thing without the red tape or crazy agency overhead. Whether you built your site yourself or had it done years ago, I’ll help you turn it into something faster, smarter, and ready to grow.

More about me
Featured Work

See how small businesses grow when design meets purpose.

We work with business owners who’ve already built a website and help them take it further.

sample of iyengar plastic surgery website
Web Redesign
Content Creation
SEO Optimization

Redesigned a plastic surgeon’s website with custom photography and video to boost credibility and improve SEO rankings.

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Preview of Consiglieri website
Web Redesign
Generative AI

Elevated a marketing agency’s website using generative AI content and design tools.

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Preview of Olympic Energy website
Web Redesign
Marketing Strategy
Paid Ads

Helped generate $200K+ in new revenue using a tailored paid ads strategy paired with high-converting landing pages.

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Preview of Dr. Tarak Patel's website
New Website
Branding Kit

Drove $500K+ in additional revenue by refining the visual identity and personalizing the gallery experience for visitors.

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Preview of BL Towing website
New Website
SEO Optimization

Revamped a local landing page to improve search visibility and generate consistent inbound leads.

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Reviews of our work

Our clients have been pretty pleased with their results.

Consiglieri

Our company, Consiglieri, hired Empac Design to restructure and redesign our website to add a more professional, modern feel to the content. The Empac team was collaborative in the early design process, efficient with their work and reviews, and delivered a final product at an incredibly high standard. They continued to support us even after the new site launched to ensure our complete satisfaction. We'd highly recommend Empac for design!

chris noble
Chris Noble
Founder & Head of Operations

Dr. Tarak Patel

Finding Empac and deciding to move forward with their team for my website design and maintenance was the best decision. They built an amazing website and I continuously get great feedback from my colleagues and patients! The referrals have been coming in and that is a testament to what they have built for me. Their team is always available and receptive to updates and changes needed!! If you need a website or need your site updated, Empac is the way to go. No regrets.

dr tarak patel
Dr. Tarak Patel
Double Board-Certified Plastic Surgeon

Something feel "off" with your website? Let us take a look under the hood.

We offer a free website check to anyone that would like us to take a look and identify what might be going wrong. This is a great way get an idea of what might be needed to get your website moving in the right direction.

Start my free website check
free website check icon
Our Approach

We take big picture thinking and give it a small business twist.

We focus on helping small businesses build marketing and design solutions that actually drive revenue.

Creating for national brands are great... but they'll never match the importance of small businesses in our local communities. When working with us, you'll get big brand expertise that's tailored to match your business and marketing goals.

We let data and strategy lead our decisions so you get the best web and marketing solutions.

Having a beautiful website is great, but having a beautiful that actually brings in customers is even better. Every website and campaign we work on is backed by research, data, and a strategy that actually makes sense for your business.

A flexible partner who values transparency and results.

Things change fast when you run a business. We get that. Our services are built to adjust with you, whether that means we're focusing on SEO one month, photography and video content another month, or creating a new tool or experience to wow your customers the next month.

Our success is your success, which is why we let the results speak for themselves.

It's easy to get tripped up on vanity metrics... such as "how many people saw my website," "how many people liked my post," and more. We focus on if people are actually calling your business, submitting forms, or scheduling work/time with you.

Who we Work With

We proudly support small businesses throughout the South Puget Sound.

aerial view of Lake Tapps

Bonney Lake, WA

Fast-growing and outdoorsy, Bonney Lake centers around Lake Tapps and parks like Allan Yorke for weekend swims, community events, and plenty of families on the go.

parade in downtown sumner

Sumner, WA

Small-town Main Street vibes with real momentum. Sumner pairs a walkable historic core with active downtown development and a strong “green business” mindset.

Aerial view of downtown Puyallup

Puyallup, WA

Puyallup mixes small-town warmth with big-time draw. The Washington State Fair (Formerly known as The Puyallup Fair) brings in over a million visitors each year, and the local business scene stays active year-round.

Tacoma waterfront

Tacoma, WA

A creative, waterfront city with real momentum. Think Commencement Bay views, a walkable Museum District, and neighborhoods full of makers and small businesses.

Bike Trail at Chambers Bay in University Place

University Place, WA

Community-centric and coastal. Home to Chambers Bay, Market Square events, and miles of bike and pedestrian-friendly streets.

Gig Harbor Marina

Gig Harbor, WA

Maritime charm, a historic waterfront, boutique shops, and those jaw-dropping harbor and Rainier views. Gig Harbor is built on craft and community.

American Lake in Lakewood

Lakewood, WA

Business-friendly and easy to work with. No local B&O tax, streamlined permitting, and a city team built to help projects move fast.

view of Dash Point in Federal Way

Federal Way, WA

Right in the Puget Sound corridor with parks, dining, and Mount Rainier views. Plus, a pro-growth business climate along the Seattle-Tacoma route.

postmark building in downtown auburn

Auburn, WA

Centrally located with great access to the Sounder rail downtown, quick hops to I-5/I-405 via SR-167/18, and a city focused on helping businesses land and expand.

Let’s build something that works for your business.

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Blog

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Google changed their search page again: How AI Overviews affect your SEO and paid ads.

Have you recently seen a drop in your organic traffic? There’s a good chance your business and services have been summarized by AI. Here’s what you need to know.

Check it out

The rise of vibe coding: how small teams can use it safely.

Small teams are now shipping websites with AI prompts, also known as "vibe coding." Our take on it? Make sure you're looking out for a few pitfalls before shipping your next big idea. Here's what to look out for when vibe coding.

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The role of AI in web design and digital marketing.

Artificial Intelligence (AI) is a radical tool that's redefining how we work and interact with technology. However, some businesses are falling into a trap where they're relying on AI for just about everything. Here's our stance on the role of AI in regards to web design, marketing, and content creation.

Check it out