January 20, 2025
How to Start Selling Online: A Beginner’s Guide for Small Businesses
Over 45% of small businesses still rely on third-party sites to showcase their brand and product offerings. Given some of the nuances with the latest TikTok situation, it's time to start considering how you can take charge of your digital presence with a new website you can call your own.
Read more
January 17, 2025
What Happens After TikTok Goes Away? A Guide for Small Businesses and Creators.
TikTok has been a social media sensation for quite a while. Now that the U.S. government is planning to shut it down, businesses and creators are scrambling to figure out where they'll land and whether their followers will migrate over with them to new platforms. Here's what you need to know to handle this situation.
Read more
December 9, 2024
2024 State of Web and Digital for Small Businesses.
Coming into 2025, we reached out to small businesses to get a better understanding of what is and isn’t working for them regarding their website and marketing efforts. Here’s what we uncovered.
Read more
November 10, 2024
Why a Brand Kit is Essential for Small Businesses.
One of the first things a business will do when starting out is have a logo designed for their business. Once the logo is complete, that’s the full extent of what that business will do with their branding. However, it may be damaging for the business to not have a full brand kit created to go along with the logo.
Read more
October 6, 2024
Websites vs Landing Pages: How to Use Each One Effectively.
Each one has their strengths and weaknesses, and together they’re a powerful strategy for driving your business online. Let’s take a look at how we can best optimize each one.
Read more
August 12, 2024
Six Mistakes Business Owners Make When Building a Website.
As a business owner, one of the best things is to create a nice website that introduces your business to customers. However, there are a few pitfalls you should look out for when creating your website.
Read more
January 3, 2024
Elevating a modern marketing agency's visual identity through the power of generative AI.
A case study on how Empac developed the visual guidelines and imagery for the redesigned Consiglieri.co website.
Read more
