Digital Marketing

Developing marketing strategies that drive the right customers to your business.

Your business deserves more than just impressions. It needs to find the right customers fast and convince them why they should do business with you. We specialize in crafting data-driven marketing strategies that connects your business with your ideal customers.

How it works

Marketing that starts with your why.

Why should customers care about you? What is it you provide? And how do they get started? All these questions are crucial for setting up the foundation that'll go into your personalized marketing strategy.

Getting the full picture of your business.

We start our projects by getting a complete look into your business. We'll sit down with you to identify your ideal customers, who we're competing against, and what your business and marketing objectives are. Through collaborative workshops and research, we'll uncover what we need to make your business stand out.

What we do in this phase.

  • Conduct a marketing audit to assess how your current marketing is working.

  • Research competitors to understand what they're doing and identify ways we can make your brand stand out.

  • Develop customer personas to align your marketing with your ideal audience.

  • Identify the best platforms for spreading your value proposition and messaging, then connecting each touchpoint in a meaningful way that promotes storytelling.

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Crafting concepts that perfectly suits your business messaging.

With a clear understanding of your company, competitors, and business objectives, we begin designing a marketing strategy that captures your value proposition and messaging. This is where creativity meets strategy to come up with content that will resonate with your customers.

What we do in this phase.

  • Develop creative concepts that align with your business goals and target audience.

  • Identify the right marketing mix for your business.

  • Planning and setting a marketing budget, complete with goals and objectives to measure ROI and results.

  • Align your branding across all the touch points in your customized marketing mix.

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Building the content and tools to support our execution.

With our strategy in place, concepts approved, and budgets set, we'll start creating the assets and tools needed to bring your marketing campaign to life.

What we do in this phase.

  • Design and develop the visuals, advertisements, and content that'll be compelling to your audience.

  • Optimize all your digital channels from the website to your social media to accommodate the execution.

  • As necessary, create automations and workflows to help consolidate relevant information into their appropriate locations.

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We're ready to go live with your new marketing campaign.

We'll go over everything that's been developed, make any changes as needed, then launch your campaign for the world to see.

What we do in this phase.

  • Execute on all your campaigns including paid advertising, SEO, social media, and other marketing channels.

  • Monitor key performance indicators to measure how we're performing and identify areas of opportunity.

  • Ongoing support for post-launch optimizations or additional needs.

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How it comes together

Uncovering the right paths to drive website traffic, engage your customers, and grow your sales.

Finding the right customers through digital marketing can be difficult. a lot of the time, it feels like you're burning money and hoping the smoke signals make it to someone. We take the guesswork out of your marketing efforts and find optimal ways to increase your return on advertising spend.

Optimizing your website so it shows up better in search results.

The majority of traffic that comes to a website is driven by how a business shows up in search results. With that in mind, we develop SEO solutions that combine numerous strategies that help customers find your website easier.

What we do.

  • Keyword research and implementation in your marketing and website.

  • On-page optimization of your meta tags, headlines, and content.

  • Local SEO including the creation and optimization of your Google business page and local directories.

  • Competitive analysis to get a view into what your competitors are doing and how we can earn visibility away from them.

  • Regular performance reports with actionable insights that'll guide your overall strategy.

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Making your business show up when your customers are ready to purchase.

With a solid SEO strategy in place, running paid ads is a great way to capitalize on the search equity we've built for your business.

What we do.

  • We'll work with you on the appropriate ad spend for marketing your products and services.

  • Campaign setup and ad copy creation with the optimal messaging for conversion.

  • Management of one or more advertising platforms to expand your reach.

  • Regular performance tracking and reports to go over what's working and where there are areas of opportunity.

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Telling your story and captivating your audience.

Content is the lifeblood of your brand. Without a good story to tell, your company is just another entity in a large sea of competitors. We are your partners in creating content that'll inform, engage, and convert prospects into loyal customers.

What we do.

  • We can set up and maintain a blog or newsletter to inform your customers about what's happening.

  • Photography and video production formatted for the right platforms with messaging for the right audiences.

  • Strengthen your brand authority and credibility with regular storytelling of your company and customers.

  • Drive better results in search engines with quality content that's worth sharing.

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Build a following and maintain engagement with your customers.

Not every customer interaction has to be transactional. A great way to build top-of-mind awareness of your business is by talking with your customers on a regular basis. It's also essential to get a view into what's happening in your community.

What we do.

  • We can maintain one or more social media accounts for your business.

  • Create a content schedule that makes sense for your business and your community.

  • Regularly posting updates on your accounts and engaging with your customers.

  • Regular engagement and performance reports to identify what's working and what areas we can improve.

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Messaging that'll build relationships with your customers instead of hitting a spam folder.

Email marketing remains as one of the most powerful tools in your marketing mix. When done correctly, it builds relationships with your customers and drives sales in the long run.

What we do.

  • We design newsletters and campaigns that resonate with your audience.

  • We help increase sales with targeted campaigns that are personalized without being invasive.

  • Building stronger customer loyalty with emails that acknowledge your customers and ensures they're seen and understood.

  • Regular campaign updates to measure how often your email is being opened and how customers are engaging with your content.

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Enhance your marketing placements with custom photos and video.

The fastest way to build trust with your customers is using content that captures a true look into your business. We can work with you on a package that'll do just that.

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Our Portfolio

See our work in action.

example of olympic energy website
Web Design
Marketing Strategy
Paid Ads

Generating an extra $200k+ in revenue using paid ads and personalized landing pages.

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website example for dr tarak patel
Web Design
Branding Kit

Generating an extra $500k+ in revenue by refining the gallery and personalizing the user experience.

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bl towing example
Web Design
SEO Optimization

A refined landing page experience to drive search visibility and generate new leads.

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Feedback

Your success is our success. Here’s what our clients have to say about us.

Consiglieri

Our company, Consiglieri, hired Empac Design to restructure and redesign our website to add a more professional, modern feel to the content. The Empac team was collaborative in the early design process, efficient with their work and reviews, and delivered a final product at an incredibly high standard. They continued to support us even after the new site launched to ensure our complete satisfaction. We'd highly recommend Empac for design!

chris noble
Chris Noble
Founder & Head of Operations

Dr. Tarak Patel

Finding Empac and deciding to move forward with their team for my website design and maintenance was the best decision. They built an amazing website and I continuously get great feedback from my colleagues and patients! The referrals have been coming in and that is a testament to what they have built for me. Their team is always available and receptive to updates and changes needed!! If you need a website or need your site updated, Empac is the way to go. No regrets.

dr tarak patel
Dr. Tarak Patel
Double Board-Certified Plastic Surgeon
Britton Lorentzen in Seattle

Let’s build something that works for your business.

Let's set up a free consultation today so we can start finding ways to generate more value from your marketing campaigns.

Got questions?

We got answers. Here's everything you need to know about how our marketing services work.

Why do I need digital marketing for my business?

How do I know which services are right for me?

How long does it take to see results from my campaign?

How do you ensure my ad budget is used effectively?

Can you handle everything, or will I need to hire additional vendors?